Problem: adidas came to us with the challenge of creating a digital and retail activation campaign to drive traffic to DSG.com and increase sales surrounding their hero collection release.
Solution: We created a series of content surrounding professional adidas athletes, Tevin Allen, Courtland Sutton, Stefon Diggs and Eddie Jackson. We used the content series to support the promotion of our traveling activation as it moved to Dick’s Sporting Goods stores in key market cities.
My Role: Complete the strategic sell-through of ideas, as well as, take care of problems that arose in the weeks leading up to each event.
Spotify Premium Campus Agents
Problem: Complete a series of field agent driven activations to increase brand affinity for Spotify Premium.
Solution: We came up with an array of events and ways for our agents to bring Spotify Premium to their campus. Some of which included
+ Early release watch party + Seeding kits during syllabus and finals week + Dropping Premium concert tickets on every campus + Boutique workout class series on two campuses
My Role: I contributed to the social strategy baked into each of these activations, this resulted in 439K impressions. In all events I supported from the ideation phase all the way through to activation day.
Problem: Develop a strategic approach and creative opportunity to disrupt the way Nite Jogger comes to market on a college campus. The idea should surprise, involve and celebrate the adidas college creator.
Solution: We came up with a one-night only event for late night hustlers on NC State’s campus to unite and show how they create. Our pop-up Late Nite Newsstand and collaborative mural, inspired, involved and rewarded NC State creators with Nite Jogger shoe and swag.
My Role: In this ask, I created the strategic decks for selling our idea through and helping to trouble shoot event logistics and flow.
As the Marketing Manager for Dance Marathon I had the opportunity to design many things, a new logo, strategy plans book, corporate donation packets, business cards and the event T-shirt. Additionally I was in charge of all social media posting leading up to our event.
Below are a few pieces that I designed and sure to check out the social media handles for more examples.
Alamo Drafthouse claims to be “the best film, food and drink all in one seat.” With a mission like this it’s no wonder the company goes to great lengths to make their theater experience immersive.
Alamo Drafthouse runs movie specials on film classics. Their movie theater immersion experience starts the moment you enter the doors to the facility. Completely customized props to utilize along with the film, as well as a themed menu items are frequent elements in their experience. Previously screened films include Willy Wonka and the Wizard of Oz.
Catching wind of this concept I sought to draft up an experience of my own. With tons of classics left to choose from I decided to create a spec piece on one of my favorites, The Goonies.
Below are the potential marketing efforts and theater customization ideas I came up with.
campus activations [spec]
People are more on the go than ever before, which means the days of taking half a day to prepare a meal are becoming a weekend affair.
GRUBHUB offers a way for consumers to get the food they crave at the same quality as dinning in, delivered to them in a matter of minutes.
Being a proponent for food efficiency myself, I developed some spec concepts for the brand to activate on a university campus.
logo for shukis remodeling
Remodeled a remodeling company’s logo…ironic.
We worked together to transform their logo into something sleeker and more modern.
The conception of the idea came from the first letter of the owner’s last name being fused to the business itself.